pidaster,
Unless you need something specific like a project design element that requires quartersawn material to meet strength objectives; I normally grade saw cherry logs.
By 'grade sawing' I mean that you would saw boards from the best face, turning the log as needed to get the best face. Most cherry will have a beautiful grain pattern when flat sawn (rings perpendicular to the radius).
An alternative is to start with the best face and saw the log 'through and through'. That way you'll end of with a mix of flat, rift and quarter sawn grain patterns. If you have a use for thicker pieces (leg material, turning blanks), consider taking that as a slab through the center of the log and then cut out the pith.
Good luck with it, cherry is a joy to work with. :thumbsup: