knotscott said:
Stanley Tool merged with B&D about 2 years ago, and spun Delta off to a Chinese company called Cheng Type Ltd. Delta has pretty much been in a death spiral since.
Merger was in 2010 (the Stanley Works, by the way; Stanley tool and level co merged with the Stanley works early in the 20th century). You are right about delta too. Many many brands are under the Stanley flag now. E.g. Stanley, black & decker, dewalt, porter cable, vidmar, lista, bostitch, Mac, proto, facom, etc. incidentally, the Asian companies that make Stanley and national hardware are no longer owned by Stanley, which was their original product line and a major reason new Britain ct is known as the hardware city.
As for brand loyalty, I am partial to Stanley products partly for the irrational reasons of physical proximity and history; I pretty much view any of their brands as the same. (Is there really a quality difference between a dewalt and a pc router? My guess is no.)