................... i've also realized that the cheapest customers expect PERFECTION for their small payment. And i'm almost embarrassed to admit how low i sell these things for!.................
First off, I'm sorry that you are from NJ. It's just that God likes NY better and as you know NY state belongs to Brooklyn.
Now that that is out of the way...........When I had my first shop in Arkansas, I knew nothing about business and probably lees about woodworking. But, at the time, I didn't realize it. Shortly afterward, I realized I was in deep s**t. I knew the other woodworkers in the area and they were pretty well established. They warned me about several things, but did I take their advise? Noooooooooooooooooooo.
Keep in mind that this was around 1984 or so and there was no real internet. Anyway, they advised me to go to craft shows and look at quality and prices. Also advised me to never pass up a large quality furniture store without going inside and checking it out. After this, I should evaluate the 'look', price and quality of the "others" and compare it to my stuff.
Then come to the realization that I am not in competition with just other woodworkers and furniture stores. I am in competition with the entire world for dollars not just my products. Would they pay $3,000 for my entertainment or spend that money on a deposit for a new car? That kind of competition.
Given all of the above, you will have to figure out the rest by yourself. Start with your cutting boards and see what others are charging and then see where you fit into the whole scheme of things. This is not an easy choice.
Charging too little is just as bad as charging too much. If you charge too little, people wont take you or your product seriously. If you think that you spread your product gradually raise your prices, you are seriously wrong. You will establish a base clientele within a certain price range. When you raise it say from $5 to $7.50, you will lose your entire base and actually have to find new customers from scratch. As little difference as it may be, that is a reality i found to be true. My buddies were right. Start charging the price you want from the very beginning. If you really had to, you can go down in price without losing old customers.
And now to address the cheapskate problem. I was dating a psychologist at time, and no, it had nothing to do with being from Brooklyn even though on a clear day I could see NJ. Anyway, once in a while during a slack period I would under-price a job just to get some extra work in the shop. And..........every single time I did that, those jobs came back to haunt me. I used to call them the 'give-away' jobs.
I asked my psychologist GF why this was so. And here is her answer. People tend to make an eye and a brain connection and if the two are not in sync, they will unconsciously rationalize the thoughts until they are in sync with each other. For example, your eye sees a piece that looks like it is worth $100 and the price tag is only $50. So you say to yourself, "self, something here ain't right". So then you will scrutinize the piece to make it worth only $50. You will look for anything and everything wrong with it until you have resolved the eye and brain thing. And this is why the cheapskates tend to be a pain in the ass.
The moral of the story is price your piece on what you the product is worth based on cost of materials, time to make it, rent, utilities and everything else including time lost going to shows. If your dont include everything above, that's up to you. Your work is very creative and should sell for a good price. I think someone here already mentioned Etsy. There are other resources to look at also.
Good luck in your venture.