Join Date: Dec 2015
Location: The Very Tip of Lake Michigan
I can't imagine that he wasn't using a plunge style bit. I made that mistake once, but only for a couple seconds. There was no way a straight cut bit could bore a hole. The smoke quickly flew and I knew I had grabbed the wrong bit. Oops!
That said, in addition to feeds and speeds, I have found that router bits come in myriad qualities. The ones you buy in kits from Harbor Freight or most big box stores are often inferior to quality bits like Freud, Yonico, Whiteside or MLCS. They are often not nearly as sharp nor balanced as well. I quit buying Skill brand sets long ago and have not been sorry or frustrated since.
If you have a good bit, then feeds and speeds (dependent on material type) rule the day.
Another $000,000,000.02 worth of advice,