Here's my .02 cents. I'm not brand loyal but quality loyal. I need tools to earn my living. I learn what to look for in the tool I'm buying, not the brand. For example, knowing what you will be doing with the specific tool, looking for case quality, type of motor, bearings, power, versatility, limits and limitations, ease of use, speeds, warranty, company backup, type and design of the trigger or switch, but not the color. I think I'd rule out pink in any brand. Having experience with a certain tool will also give you some input to what to look for. IOW, even within certain brands, there may be tools that I would rule out for another brand, just because of some detail or quality issue. I may buy Bosch this, or Makita that.